Creating a product that people desire is fu**ing hard
[Build in Public ep-1]
Creating a product that people desire is fu**ing hard
Last month we launched Cassandra Incrementality:
A tool that enables advertisers to maximize sales from advertising through something called "Incrementality Testing".
We can finally answer questions like:
- Are my google search brand campaigns driving incremental sales or would I generate the exact conversions through an organic search?
We got 29 early beta testers
60% generated an experiment
12% analyzed the experiments they launched.
The result wasn’t excellent.
Everyone had a specific custom request.
We accounted for all of them and iterated our UX based on that.
The game we are playing is standardizing all the feedback into one single product that can make everyone happy
This game is hard, and we like playing it 🤑
On Friday we are launching version 2.0 with the improved UX.
We will measure 1 KPI for our success:
Of tests designed & analyzed every day
Going to keep you updated on that ;)
PS Today we received our first round offer from the first investor
Agree! It's fu**ing hard however it's very interesting process which ends with priceless experience and knowledge. 🤓
True that man!
thank you for your comment😁
all the best for your launch!
Thank you a lot man!
Congratulations on the soon-to-be launch. How many users do you have today?
And congratulations on the first round offers, that's super awesome!
Thank you a lot Philip.
Right now we have 34 people subscribed in our Beta version app