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Creating products strategically - how the marketing mix can help

Hey y'all - I recently wrote a post about how to ideate, design and market your products strategically, using the classic "marketing mix" as a framework. I break down an example of Tom the Turnip Farmer - these principles literally work as well for food as they do for tech.

In my experience, using "The P's" to really drive product dev with customer needs (rather than what we want to code - yea, I've been there), leads to faster profit, easier marketing, and clearer roadmapping.

Would love your thoughts on whether this is useful. Also happy to provide 1x1 guidance if folks are struggling with any of these pieces!

https://rachelgoestomarket.com/turn-your-idea-into-a-business-how-to-go-to-market/

on March 10, 2020