Creative, cheap and potentially viral growth idea for your product (or inspiration)

We’re all busy and being spammed with emails, tweets and dm’s from our coworkers so let’s keep it snappy.

Here’s a fun way to develop brand awareness and utilize cheap ad space that is overlooked by, well, everyone.

Captain obvious: This campaign idea won't be applicable to everyone although it should get you thinking outside of the box. Use it as fuel or inspiration.

The Strategy

1. Select a Prize or three
   Plan a giveaway of some sorts. That might be 5 life-time free deals to your product, it could be giving away 10 months of ChatGPT-4 to 10 people. It can really be whatever you want it to be, while making sure it is a great enough incentive for your target market. Bare in mind that cheap prizes attract freebie hunters, however the main goal is exposure, and this should get it.

2. The PFP Takeover
   In order to enter the competition, entrants must do 2 things:

• Change their profile picture to your branded PFP via Figma, for the duration of giveaway. I’ve made this simple for you, just duplicate this free Figma file I've made, change it to your desired colors/branding and then share it to be used by your entrants.

• Re-tweet the giveaway - this way when you raffle the winner off via Twitter, you’ll instantly be able to see if they have the PFP.

• Bonus: You can add things like pinned tweets to their profile or adding a # in their bio for more clarity when people are searching for the contest.

Discord Variation

If you have a Discord server and wish to grow it, you can capitalize on even greater unused ad space:
Their banners and profile descriptions. You can get them to change their PFP, banner (if they have nitro) and then add an invite link to your server in their bio (in the first 3 lines).

If you try this out or want any help with execution, have any questions or end up running this giveaway, reach out to me below, on Reddit, Twitter or Discord.

@ zenSavan / Savan#8529

If anyone has any variations or suggestions to go with this feel free to chime in.