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10 Comments

Critique my landing page?

In the spirit of Minimum Viable Testing, I've created a landing page to test if there's demand for my idea - https://www.callzest.com/ . I would love any feedback, landing page or idea-wise.

  1. 3

    I've seen loads of these. So what is the advantage usp exactly. What is missing I think is a voicemail to text and maybe back again. Esp given how often texts go through and how few people seem to think of them. Does anybody check their voicemail anymore?

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      It sounds like grasshopper but hooked up to your own Twilio account so you only pay for resources used per month instead of a high fixed fee. I think it's a good idea, but I also agree that this point wasn't made clear enough on the landing page.

    2. 3

      Thanks for your feedback. It is exactly what @chaostheory suggests below, but my LP doesn't convey that. Here's the value prop:

      "For those using Grasshopper, Nextiva etc, do you feel like you are overpaying even with the $20 cheapest plan? Or is this something you don't care about?
      My estimation is that they're charging a premium and creating artificial scarcity in some cases. Grasshopper, for instance, offers a limited number of "extensions" when in reality it doesn't cost them anything to add more extensions. They also offer unlimited minutes, but if you're a small business you probably only use a few hundred minutes every month.
      So, here's the idea I want to test - if you could pay a small flat fee per month and per-minute charges for your usage, it would end up being much cheaper for small/solo businesses"

      Any suggestions on how to condense this/convey this more clearly on an LP?

  2. 2

    I'm not your target audience, so I don't know what language they use in that industry. From my perspective Twilio is something that only programmers familiar with.
    Did you talk to any of your potential customers? Do they know what Twilio is? Are you targeting programmers? If not - maybe you should stop mention Twilio and talk about the features that may interest business owners that just need their business phone set up.
    I like your main and supportive headlines. They are sounds very good. But your value proposition in features sounds very blurry.
    My suggestion is: talk to your potential customers - most of them already have some kind of a solution. Ask them what was important to them when picking a particular one. Find their pain points and use this information to formulate the value proposition.

    1. 1

      Voip is a common term used.

    2. 1

      Thanks for your feedback! I agree with you that Twilio is not widely known outside the programming world. However, the value prop is that instead of paying a one-size-fits-all $20 per-month like grasshopper, you can hook up your own voice provider that only charges per-minute and a flat fee for my software. This comes out to be much cheaper for small/solo businesses that don't need a whole lot of minutes.

      You're right about talking to potential customers - any ideas on how to do that? I was hoping I could run some ads to get traffic to the LP and offer discounts to early customers in return for willing to work with me to refine the product.

  3. 2

    I think the LP misses a compelling image or a quick video overview of the service.

    Also, it looks empty on a mobile https://www.dropbox.com/s/mrbqdymnxq3jxmo/2017-12-27 09_47_36-Callzest.png?dl=0

    1. 1

      Thanks for the feedback! I'll fix the mobile issue.

  4. 1

    i think need some screenshots or use case ... or a diagram explaining how it works ...

  5. 1

    I don’t understand what this does? How is this better than just having a regular phone number that people ring?