Critique our landing page 🙏📋

Hi, Saad,

I saw your website.
Here are 3 takeaways that I've noticed:

• Your copy is large and easy-to-read. I scrolled about past halfway down on my mobile phone before actually realising.
• Your copy tells a story. This makes it easy to follow along.
• Also, your copy is brimming with personality. I've noticed the designs.

I think your website is a lesson in great copywriting.

As the others mentioned, too many words and call to action should be closer to the top imo

Looks good, eye catching approach. A few words of advice:

1. Run spell check on the content, I saw at least one typo
2. It's a bit long, I found myself skimming it
3. It should be clear earlier on that you're offering a real tailored service versus an application
4. The price will vary of course, but as say, a small B2B business in a developing country on a budget constraint, I want some indication as to whether it's something I can afford (or whether this is for larger and better capitalized businesses)

Nice one though, quite unique and I like the storytelling

I love the "infographicy" way to deliver a message, it might be helpful to spice up the graphic and scale down the scroll. The graphic is a bit to the face. Also I would play with introducing the colors to build a hierarchy and help user to get to the action path faster.
Great idea, thought!

I love the narrative and design to introduce your product, but it is a bit long. Usually, I want to understand the purpose of the business more straightforwardly.

I like how your landing page flows - the graphical elements really help keep me engaged for the first half!

Where you lost me (or where I started skimming) was the "Then it’s 45 days of testing..." section. Up until that point you had me on the hook!

Also the package comparison section was a bit hard to get my head around - I had to keep glancing between the two and read a lot of words (e.g. the repetitive use of "We'll" is distracting for me) just so I could understand the differences between the two packages. In the "Social Brand Boost & Outreach Accelerator" package you have "We’ll build your social presence and consistently post on your social media accounts" listed twice which added a little to the confusion.

Another comment mentioned pricing, and I agree it would be nice to know if it's within my budget if I'm a small B2B. However, maybe for medium/large B2Bs (if that's who you're targeting) pricing doesn't matter as much, so there's no need to list a price. For a small B2B, a case study with some approximate figures might help figure out if it's within budget (just a thought!)

Overall clean design! Thanks for sharing :)

Howdy Saad 👋

This page has a lot of potential but needs to be tightened up to clarify the offer and positioning.

1. Tell a story... but also build in natural Sections of content

2. Everything is BIG—too big—except for the CTA button. That is too small.

3. The layout and format of the text and images is too wild and varied. There needs to be a stricter layout container and pattern for the content.

4. Needs color! I'm a minimalist, but you need some big pops of color in the mix. Color element that will either draw the eye to a action (like the CTA button) or lead the viewer along the story path (like the arrows).

5. Keep the nav bar always visible when you have a really long page

6. Rewrite "B2B Lead Gen Designers". Make it incredible clear what the offer is and make it about the customer. (not about you, "Designers"). Even something simple like this would be better: "Cold Outreach for B2B"

Not trying to hijack your post here, but if you want to talk in-depth about your landing page grab a slot on my calendar: Free 30-min consulation