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Crossed 200 subscribers in 5 weeks of launch

Even though I have been into email marketing for a quiet sometime and built email lists with 1000s of subscribers, but this time I did things differently with full focus on "Email List Quality", rather than "Email List Quantity".

So... with my newest side project "The WP Weekly" https://thewpweekly.com/ in 5 weeks I have crossed 200 subscribers with open rate above 50% and 23% CTR . Following are things I did to take this project off the ground quickly on minimal viable basis.

  1. Kept website build simple with to the point copy.
  2. Publishing newsletter on website itself for Google juice.
  3. Sending full contents to email subscribers, instead of teaser with button.
  4. Keeping it interactive but with minimal commentary.
  5. Reaching out to friends to promote in their newsletter.
  6. Promotion via Facebook groups.
  7. Making Facebook Page and Twitter Profile for this from Day 1.

Next...

  1. Continued focus on consistency.
  2. Quality content only (just read my content as a visitor and analyse, easy?)
  3. Scheduling Twitter and Facebook page updates to keep thing buzzing.
  4. Scale up to increase the money flow. As such, it has already started making money (a little as of now, but got few solid plans to scale that part).
  5. Keep the fun factor alive and kicking.

And.. of course explore and look for more ways to scale up subscribers count "qualitatively" :)

on August 8, 2020