Crowdfunding Best Practices

I've built proof of concept for my real estate analytics startup and am now hoping to raise the funds to build a public facing iteration. Just thought I would ask about successful strategies folks have deployed to raise funds through crowdfunding.

Here's my campaign for reference... no this is not me asking for money. I'm flying blind and looking for some advice on how to do this well!

https://www.indiegogo.com/projects/weslly-automated-real-estate-deal-discovery?fbclid=IwAR0yMLqpq2HxY6ofoXbaDM-3oKdJ7ZXZTF-VmWrmt8vpmel5qlWPKR-A9bo#/