
After 5 years of studying cults, movements, cult brands, and hacking 7 figure funnels... my twin brother and I have tested a bunch of cognitive biases, tested psychological theories and have had several different memberships, courses and physical businesses to play in.
We turned a fumbling fitness membership into a 7 figure membership (with a guy who got a full arm tattoo of the membership after only 112 days in the program) and some insane loyalty and engagement in the group.
We found there was 27 things we did to make the brand more attractive and profitable (turning a "me brand" into a "cult brand"), increase the retention in the membership, have some mad engagement and die hard loyalty.
We wrote them out in e-book format with a case study of the membership we got the ClickFunnels 2comma club award with. We want to get more case studies. More wins for others to prove these theories.
We are going to sell the book shortly but want to find a few entrepreneurs who have a membership, course or brand that could use a bump in retention, a more refreshing take on community building, or see our unique way of brand building.
Read the Cult Brand Blackbook.
Test the principles.
Report back any wins.
Any takers?