Custom Reports & Vizzes missing from Google Analytics [29 ways to look at data like a boss]
People often ask why they should use any other tool than Google Analytics? Don’t we have all the data we need there?
It’s true, Google Analytics stores a lot of data. But sometimes it doesn’t tell the whole story.
We tend to accept the numbers displayed in GA as the absolute truth. It’s is a slippery slope.
We should ask questions to figure out what’s behind the number. It’s not always easy to answer, but investing the time will be worth it.
