Customer acquisition through side project

Hey indiehackers,

Today I wanted to share a really interesting, effective and creative way to market your product, especially if you are a technical founder, like me :)

I am working on my startup Affistash - a tool that helps companies grow their affiliate/referral programs using AI, I just reached 350$ MRR, so I thought about new ways to market it to reach more business owners, but also more affiliates, because I want to grow both aspects of my platform, so here's what I did.

I got inspired from HubSpot

I recently read an article about how HubSpot's tools library brings them a huge amount of customers, so I decided to dig a bit more.

I explored their tools library, and I saw a similar pattern, all of them were free, they were all related to HubSpot's core features, and they all required an email address, plus, all of them were released on ProductHunt, so basically they had an infinite launch glitch, because the released multiple tools in the process : )

I am doing the same thing, and you should too

Just decided to follow the same path, so I am currently working on my first micro-product that will be part of the Affistash Tools library, and I will release it on PH too, so if you want to show some support, you will have the link below ;)

Link: https://www.producthunt.com/products/outreach-grader

It's an AI powered outbound scripts grader - Your outbound scripts, graded and evaluated in seconds. It's a great tool for marketers, and for business owners, so I hope it will be a banger!

The main strategy is collecting emails from your potential customers, to drive subscribers to your main product, so if you decide to build one too, make sure it's targeted to your ideal customers.

I just wanted to share this with you, maybe some people can find it helpful too. What do you think about it?

PS: I am one of the co-founders of Affistash, so if you want to list your program on Affistash, you can apply here and if you want to get a 50% discount, make sure to hit me up on my Twitter ;)

Hope this helped ✌️