Customer centricity in B2B SaaS sales is queen/king

1. Know your customer, think like your customer and sweat like your customer.
2. Selling B2B SaaS that only solves small pains or the business case for the company is little is unnecessary and way too hard.
3. Challenge and improve the product to solve REAL customer needs/pains before trying to scale sales.
4. Tell the story so it suits every stakeholder's pain, related task/KPI and business goal.
5. Remove hurdles of buying the SaaS with your client to make buying it a no-brainer.

In other words, ask questions and try to learn. Shut up and listen. Nobody cares about your solution. They care about sharing their pain and frustration. If you know and understand their pains and stop focusing on your own solution, you will also be able to help with other strategies and build more meaningful relationships. If you want to increase sales, there are many ways of how to do it. If you say, increase the sales team, most people will show you the door.

Were you able to sell something to a client multiple times without understanding them? If yes, please share how :)