Customer Satisfaction and Retention: Is There a Correlation?

So is there a correlation between customer satisfaction and customer retention? Of course, there is! Satisfied customers stay, what’s there to research and analyze?

However, while the correlation seems as direct and obvious as it can possibly be, the matter is much more complex and multi-layered.

In a nutshell, customer satisfaction is their attitude towards your brand and your product, the way they perceive it.

Customer retention, on the other hand, is their behavior towards you, their readiness to purchase from you again and again and at a higher price, too.

You can read more here: https://helpcrunch.com/blog/customer-satisfaction-and-retention/