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2 Comments

Customers buy outcomes

Lego is cool. A proud daughter is cooler :)

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    How would you transfer this insight to your product?

    A very good insight by the way.

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      people want to learn how to market their side project, or SaaS or get promoted ...

      Essentially to make more money. it's an investment.

      they don't just want to learn marketing for the fun of it ...

      so if i moved into paid stuff would go down that route with the copy

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