Theory: Founders who don't put up a landing page until after they have acquired 3+ customers are significantly more likely to succeed.
Most founders don't acquire 3+ customers ever, so I'd say your theory is safe :-)
This is so true and sad. ..... It is hard to communicate with many makers here on IH, who refuse to believe sales is more important than the product.
Well I'm glad you used the word theory... :-)
You don't agree?
To be serious for a change, I would say it very much depends on what you offer.
If you sell a "complex" solution, then you might be right. If you sell a simple solution/software, then it doesn't really makes sense.
There are tons of factors you can to take into consideration when testing this theory, so I would say it doesn't really matter at the end of the day, if you have a winning product, customers would make purchases, regardless of if you have a tip-top landing page or not.
I agree that doing it the "hard way" might be a good way of validating your value proposition. However I also think that if you are at a stage where you are ready to sell to paying customers, you should've validated your idea ages ago.
It ultimately depends on your product.
I agree. How can founders find the first 3 customers?
Depending on the type of business and product you are talking about, but in general, joining a community of people you are solving some problem for and just speaking to them about their problems and your potential solution is a great way of getting feedback and acquiring customers.
Best answer! Actually, my background is a foreigner and I wonder what is the best way to get a startup idea for a long time. And I realized I should join the community and communicate with folks there. Thanks!
Which industry are you looking into?
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Interesting. I had six or seven before creating a landing page last summer… or even a way for people to view my videos on my site instead of just on YouTube.
A landing page is just a tool to sell. If you don't have this tool you make your task harder what, right, allows you to perfect your selling skills. But landing page is also a tool for a validation of your idea - not only for selling. And yes, you can try to validate your idea without this tool. The question, why?
Another thing to consider is the human's nature. The online business is so appealing at least because someone can make money without real pushing people (what a good landing never does) and this achievement is pretty good for many, many people (even if they could make much more money starting without a landing page).
I think it really depends on the landing page
This comment was deleted 8 years ago