Data-Driven or Data-Informed? Which approach empowers your marketing strategy with data?

by Anjali1485

Data-Driven or Data-Informed: What’s the Best Approach for SaaS Marketers?

Data-driven marketing involves leveraging data “as is,” while a data-informed approach incorporates the “human element” to manipulate the decision-making. ‍Irrespective of your decision, you will need a reliable data analytics platform like Revlitix to fetch accurate, high-quality data and track relevant metrics to ensure a positive marketing ROI. It can empower your team to spend the majority of time leveraging the data rather than mining it from multiple sources in the first place.‍So, steer your marketing efforts toward success with Revlitix!

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This blog post compares data-driven and data-informed approaches for SaaS marketers. Being data-driven relies solely on data while being data-informed combines data insights with human intuition. It emphasizes the effectiveness of the latter for SaaS marketing strategies.