Data should be used to create assumptions for the near future, not just to show off growth rates

Data is only worth analyzing depending on your intentions. Ask yourself what do you want to do with the results? Are you open to receive any hard truth or are you in it to "prove a point"?

It is easy to manipulate an analysis of data into a result you desire. I can choose the parameters in a way that the results are showcasing the desired outcome. The sad part is that this even happens unconsciously. We are so focused on "proving" our point that we loose focus on how we use the data we have.

I can have 10 users who gave me feedback and tell the world that I have 90% user satisfaction! Or an 80% increase in users.
Obviously, we can do the same thing when we want to anaylze data to improve our products. We can use data in a way that it will show us the results we want.

But if we use data to create an assumption of where we are headed, to predict the market, the estimated amount of users etc. the intention of growing our company becomes more important now instead of the need of showing how much the company has grown.