Database of B2B Buying Intent signals
In my last job at a marketing agency, I was able to generate potential client appointments by observing various sales triggers aka buying signals and pitching the prospect with opportunities. I got this idea from a wonderful Hubspot article and applying it bought immediate results. Some examples:
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Identified a Manufacturing company's LinkedIn page was defunct for the last 2 months and pitched an idea of reviving the Linkedin efforts to generate more awareness around the brand.
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Noticed the search enquiries for a certain financial term was going up and pitched content strategy to the prospect who is into financial auditing.
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Observed a prospect conducted a webinar recently and pitched repurposing the existing content to further fuel their marketing efforts.
Since then I've been collecting these triggers across the internet (now 40 of them) and thought this would be useful for salespeople and founders. Now planning to turn this to a database that can be accessed for a nominal fee.
Would love to hear your feedback. sharing a sample below:
Great idea, but access to a database is not the best way to monetise - try a newsletter?
Thanks for the feedback! Felt planning and creating content in the early stage will consume much time. But considering issuing a weekly complimentary newsletter which will explore one sales trigger/issue. If there's enough demand, will start writing the first edition in the next 24 hours :)
please share If you have any examples of similar newsletters.
Love the idea, based on my impression from the sample data provided, more detail on how to use the mentioned tools to track each trigger would make it really valuable, and perhaps worth more than a "nominal" fee.
Thanks a lot for the feedback! I'll double down on the "how to use" part in the next 24 hours.
This is an amazing tool. Thank you very much for sharing it!
just wanted to thank you guys for the positivity and giving that extra motivation to complete this database. Finally launched it today!
It's now available for purchase at : gum.co/triggered
The idea is to update it frequently with new tactics and tools to make it more and more comprehensive.
@MoroccanEntrepreneur @regal @hasanahmad
That's awesome! Just bought it, hope I was the first customer ;)
Keep going!
Thanks a lot! Actually got a couple of sales prior to your purchase.
But you were the first real backer, anyway!
I could use some help with a small review too! DMing you on twitter.
Is there any way to have access to these signals? How do you go about using it?
Is there a script that you run on LinkedIn and other social networks or you do these manually?
I'm really intrigued as I was working on building something similar in the B2B world.
Thank you
for now, the goal is to create a v 1.0 of this database in a week that'll cover all these triggers with ways to track them. Subscribers can pay to access the database and each signal will be updated with new information. You have set up them manually.
Appreciate your interest! Curious to see what you're working on too.
I'm not a developer myself, but I have a team that can work on this.
I was thinking of a dashboard where you choose a company and input certain keywords and have results come back when the company you're "tracking" or following posts on Twitter, LinkedIn, their blog, and other places on the web so you can reach out at the right time.
Obviously having a scraper that gets information about jobs and new hiring spikes will help too.