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Koushik Marka: The Story Behind Supademo

Co-founder of Supademo, a tool for creating interactive product demos in minutes.
Demos can be embedded anywhere, eliminating the need for expensive videos.

By the way, I’ve created Notion templates to help you easily get your first 1,000 customers – www.marketingtemplates.store

Why Supademo Was Created

• Koushik previously ran a video agency (2017-2022), working with brands like Facebook and Xiaomi.
• He noticed key problems with demo videos:
  • Expensive and time-consuming
  • Quickly outdated with product changes
  • Users prefer interactive experiences over static visuals

Testing the Idea

• Sent an MVP to past clients—feedback was overwhelmingly positive.
• Users loved how simple and intuitive it was.
• Just install the browser extension, record, and the demo is ready—no coding needed.

Growth & First 50 Customers

• Launched in Oct 2022 (beta), public in Nov 2022.
• Reached **50+ paying customers in 5-6 months.
• By April 2023: 1,600+ users worldwide.

Growth Strategy:

• Hacker News, Reddit, Indie Hackers
• Product Hunt launch
• Closed communities, build-in-public updates
• Word-of-mouth and referrals

Technology Stack & Tools

• Tech Stack: Next.js, Prisma, PlanetScale DB, TailwindCSS
• **Essential Tools:Postmark (emails), Intercom (support), Canny (feature requests), GitBook (help center), Stripe (payments), Slack, Notion, Digital Ocean

Lessons from Entrepreneurship

• Building a business is a marathon, not a sprint—progress takes time.
• Embrace failure—adapt and keep going.
• Communities matter more than features—strong networks fuel growth.

Recommended Resources

• Newsletters: The Hustle, Indie Hackers, UI.dev, Growth Unhinged

Koushik Marka is revolutionizing product demos, making them effortless and interactive.