2
3 Comments

Day 1 of trying to get 10 paying users: 0 offers, 0 sales

I’ve recently started trying to build a product of my own.
For at least six months, I’ve spent a lot of my free time watching long-form YouTube interviews and podcasts. I like hearing founders explain what happened in their own words.
Then I started noticing something while browsing founder communities.
A founder would ask about pricing, free tiers, credits, retention, or AI costs, and I’d remember another founder talking about a similar problem in a two-hour interview.

So I’m testing a small research service.
When a founder is stuck on a decision, I look for comparable products, what they tried, what happened, and where the comparison stops being useful. Then I turn that into a short decision brief.

My current goal is simple: get 10 people to pay $49 for one brief.

Yesterday was Day 1.
I’m going to document the process here, including the failed attempts.
Maybe they’ll save someone else a bit of time. If something works, even better :)

Here’s what I did yesterday.

  1. Looked for potential users
    My current ICP is small AI product founders dealing with an active monetization problem.
    My search pulled 1,503 raw post results from the previous two weeks. I reviewed 61 posts in full and kept 6 that met my filter:
  • A real product
  • Actual users
  • An unresolved monetization decision
  • A clear business or cost consequence
    I documented 13 founders and sent 4 status-check messages: 2 Reddit comments, 1 email, and 1 Indie Hackers reply.
    I also published 2 native Reddit posts and received 2 replies. Those replies haven’t turned into qualified customer conversations.
  1. Started with free distribution
    I submitted the product to SaaSHub, and it’s still waiting for approval.
    I’m looking at a few other free directories too. Nothing is live yet, and I’m avoiding paid listings for now, haha.

  2. Fixed the tracking
    I cleaned up the product analytics so I can see landing-page visits, scroll depth, CTA clicks, and application steps.
    Before this, I couldn’t tell where people were dropping off.
    End-of-day numbers

  • Status checks sent: 4
  • Offers sent: 0
  • Meaningful customer conversations: 0
  • Paying users: 0
  • Paid acquisition spend: $0

Today I’m planning a Reddit post around this topic:I reviewed 61 recent AI founder posts.
Only 6 had an active monetization decision.
Here’s what made them different.
I want to summarize the problems I found and see whether the post reaches founders dealing with the same decisions.

That’s it for Day 1.
I’ll keep sharing the actual numbers, including the zeros.

on September 3, 2026
  1. 1

    The 6-of-61 filter is interesting.

    Have any of those founders actually described the decision as painful enough to pay someone else to research?

    1. 1

      I feel that uncertainty too 😅 I've seen people with this need, but I haven't proven it's strong enough for them to pay for a solution.

      My plan now is to find 10 people and put together a tailored plan for each of them for free. Then I'll see whether they find it useful enough to pay for more help.

      1. 1

        That’s the right uncertainty to test. I’d be curious whether anyone asks for help beyond the free plan before you proactively offer more.