Day 26: First Paying Customer!

Hi All!

Very excited to share this with you. After coming up with the idea, pinging my warm network to understand the target market, and doing bold public Linkedin Posts, we secured our first customer!

What are we building?

The product is called Outboundly. I work at a startup and wear many hats, one of which is outreach. It takes way to much time to write good sales prospecting emails, A/B test, and come up with creative ideas to get the reader's attention.

In comes Outboundly, a GPT-3 powered tool. Simply input what you're selling and to whom, and the AI does the hard work of formulating a succinct sales message. We've built multiple "types" of emails. For example, a long authority email, a short 4 sentence Pain-Agitate-Solution email, and even a message under 300 characters for LinkedIn outbound.

How did we initially market?

I messaged a lot of people in my warm network who were related to sales and marketing in some fashion. After a lot of calls, I understood roughly where Outboundly needed to sit in the sales stack (just between lead generation and setting up your email sequencing tools).

I also was able to give the tool out to very experienced sales reps who gave great feedback. Now, we've shifted our attention to the new Entrepreneurs who have just started their B2B business, or the existing SMEs who are looking for new creating messaging.

Maybe you feel the same pain points as I've described... Trying to find your first few customers, but not sure whether your emails are "hitting" the mark. Would love to hear from you.

Or... you can have some have fun and play with the tool xD. You can create some pretty funny messages trying to sell services to politicians, and celebrities.

https://www.outboundly.io/