[day 26] i relaunched my product and finally got real users (after failing the first time)

launch #1 felt amazing.

posted on instagram primarily, supported by twitter and linkedin.
friends supported. were liking my posts, sharing it on their stories, it was incredible. but almost no one actually used the product.

it looked like success from the outside. it wasn’t.

which made me relook at the product. figure out what was missing.

what i had made was super niche, that not a lot of people might find use of (though personally, i did find a lot of use from it). but i decided to add some features that has a lot more "mass appeal". how you have a "hook" for a video, i made a "hook" for my product (i'll write the details about this some other day).

and yesterday i did launch #2.
this time i posted on reddit first.

ended up hitting #13 on r/macapps…then climbed to #7.

that alone surprised me. i’ve never had a post move like that before.

but more importantly. the comments were actually thoughtful.
people were trying it, asking questions, giving real feedback (that i used to improve one of my demos as well).

i gamified it too, rt + comment for a free license, i got a lot of inbound because of this.

then i did the same on twitter.
and that too took off (compared to how my usual posts do)

a lot of retweets → a lot of eyeballs → a lot of people actually trying the product.

again, way more engagement than anything i’ve posted before.

but here’s the part that matters:

launch #1 got support.
launch #2 got users.

and that difference feels massive.

still early. still figuring things out.
but, if you’re about to launch: don’t confuse support with usage

reddit launch post: https://www.reddit.com/r/macapps/comments/1t3azq8/reverscan_visual_file_search_for_mac_screenshots/

x launch post: https://x.com/ArunGopidas/status/2051503880140399064?s=20