Continuing the series (day 1: three visitors, one signup, it was me; day 2: deleted my approval flow). The scoreboard as of this morning: 5 real signups, 2 fully activated accounts, 48 post kits generated. Ten pageviews in the last 48 hours, and most of those are me.
Here's what we actually did since the last post. Shipped the auto-approve change from day 2, so signing up now lands you straight in the product with a welcome email in under a minute. Fixed every major bug from my friend's feedback session within a day and told him so, which felt better than any metric this week. And I built a real outreach machine: mined my own inbox and my LinkedIn export for the 168 agents in my network, deep-researched 46 agent-creators on YouTube and Instagram, and wrote 26 personalized emails where every single one references the person's actual content. A video series they run, a market report they publish, the open house where we met. About half have gone out so far.
What's working: warm beats everything, and it isn't close. Every signup so far traces to a real relationship. Also working: dogfooding. Most of those 48 kits are me using Zippost to write Zippost's own marketing, including the posts and emails I just described. The product is its own content department, which is either poetic or concerning depending on the day.
What's not working: anything cold. LinkedIn gives me comments without clicks. Reddit's filter ate my post before anyone saw it. Public posting has produced, as far as I can measure, zero visitors.
So the honest status is: product improving daily, feedback loop tight, founder still personally hand-delivering every user like it's 1995. I know the answer is probably "keep going, the compounding is invisible at n=5." But I'm asking anyway: what was the first channel that reliably brought you strangers instead of friends, and how long did it take to show up?