Yesterday I wrote about structure.
Today I think timing matters just as much.
A lot of follow-ups do not stay unsent because they are hard.
They stay unsent because they become a "later today" task.
And once that happens, three things usually go wrong:
- the exact decision gets fuzzy
- action items become softer
- the energy from the meeting disappears
So I have a simple rule now:
if the call just ended, send the useful version first.
Not the perfect version tonight.
Not the polished version tomorrow.
The useful version now.
For me, that usually means just 3 things:
- what we agreed
- who owns what
- what happens next
If I want to improve tone later, fine.
But the job is already done.
A short email sent while everyone's context is warm is usually better than a beautiful email sent after the moment is gone.
This is also how I think about MeetDone.
I am not trying to help people write longer follow-ups.
I want to help them ship clarity faster.
If you do client work, what gets you more often after a meeting: overthinking the email, or telling yourself you will send it later?