Yesterday I tried something different.
Instead of waiting for jewellers to find JewelViz — I went to them.
Found 15 jewellers on Instagram. Watched their reels and posts carefully. Then sent each one a personal message — not a copy paste pitch. A specific observation about their jewelry and how JewelViz could help.
Result:
— Jewellers contacted: 15
— Website logins: 2
— Paying customers: not yet
— Response rate: 13%
What actually worked:
Commenting on their specific content first. Not DMing cold.
One jeweller had a reel where her gold necklace was shot on a plain white plate. I told her exactly — "yeh necklace bahut sundar hai, ek Indian bridal setting mein aur bhi achha lagega."
She visited the site within 2 hours.
What didn't work:
Generic messages. Zero response.
The moment I made it about their specific jewelry — not my product — conversion happened.
What I'm doing today:
Following up with those 2 jewellers personally. Not with a link. With a result using their own jewelry photo.
If they see their own piece on an Indian bride — that's the face reaction I need.
Still 0 paying customers. But the direction is finally clear.
Building in public from Saharanpur 🇮🇳
This comment was deleted 3 months ago