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Day 61: getting more specific about the problem

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Hey everyone,

Got some good feedback recently about how broad “hard to start” messaging can feel.

And I think that’s true.

The more I think about it, the more I realize the real emotional friction shows up in very specific moments:

  • reopening the same unfinished task repeatedly
  • mentally carrying open loops all day
  • avoiding tiny things until they feel huge

Now trying to make the positioning much more concrete and recognizable instead of abstract productivity language.

https://unjam.lovable.app

on May 16, 2026
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