My apologies if it is a slightly self-promoting post. The underlying general question that might help the community is really this: how would you grow a content site that requires time input from busy people?
I made workaloo.com to help potential employees see what a day is like working for a particular company. It is a collection of Day-In-The-Lives of employees. Currently, it's just me and it is pretty much useless without other entries.
I have been cold calling via linkedIn and got Shopify interested, but it seems as though my message got lost and it ended up cold. Other interested parties just can't find the time to write an entry.
If you have any ideas on growth, perhaps if you are building a content site that requires input from other parties, what would you do?
p.s. if you are working remotely or if your company is hiring, it would be fantastic if you could post an entry @ workaloo.com/submit
I had some time while on the phone with the IRS, so just submitted a day :)
Hope this helps with one less chicken-and-egg for you here
Hey Kevin! Cool! Appreciate it a ton. Looking forward to you hitting $1m ARR (:
Do you know that loo is a toilet in English? Might be a weird name :).
Other than that it's a great idea, maybe you need to expand it a bit, pivot to find the right format, so it doesn't end up being just what you have now (time - action) as that's not SO interesting.
Hey! Yes I am aware. I thought it was a pretty catchy name, but oh well.
Good points, I'm giving the current format a try for a month (me reaching out to people every day). Hope I'll find some ideas along the way.
I think cold calling is rarely the first solution when executing an idea. Why are you creating this? What made you want to start cold calling in the first place? If you are a remote worker, what makes you willing to discuss your daily routine? Have you literally wrote down that answer and read it over to see if it sounds like you speak for a general audience?
I think you thought of a great idea, but I feel like you didn't solve a problem. The problem could be you want to find a new job and heard horror stories, so want to divert others from applying. His would I know...
I suggest you find and join communities that have the type of people guaranteed to be working from remote spaces . It could be here, although the theme here is people trying to build side projects to get out of where they're at currently (very broad assumption but pointing out the context...).
Are you involved in other communities? Do you contribute to any channels via discord or slack? Linkedin is a PR/marketing blunder wrapped in a false premise of "networking". When I was building my experience in software, I found many channels on the apps I've mentioned through various forums and sites that created tools I used for my work. From there id discover more communities based on my work life, region and hobbies.
If you aren't part of many communities yet, then go research some based on your situation. Ask questions, help others, create content and track any threads that speak about work routines.
I'm just guessing, but I hope this helps.
Thanks for the detailed reply, this is great!
I did ask those questions, which lead to me going to talent teams / HR / employer branding instead of remote employees, which in turn requires cold calling. If you are hiring, it would definitely help add color to your JD.
I made this because I wanted to know how my day would be like if I joined a particular company. The problem for me was that typical reviews on Glassdoor didn't go in depth enough into the day-to-day lives. If I wanted to know horror stories, I'd go to Glassdoor. If I wanted to know how my life would be like once I joined the company, I have no where to check. I'm tackling work lifestyles, whereas Glassdoor tackles broad-based company reviews.
You have an interesting perspective on linkedIn. I did get probably a couple of interests from cold calling LinkedIn, just that they had to navigate through corporate and it got lost along the way. So for now, I'm tackling smaller remote companies.
On communities I am in, I'm facing the precise problem you mentioned – people there want to leave their job eventually and run their own side hustle. Which again, lead me towards reaching out to HR/talent/employee branding teams.