Day one: the system I wrote instead of eleven subscriptions
Product page is live. Quick context: I run three optics stores, marketing ate my evenings, so I spent a year writing my own system. You say what you need, it plans, creates, posts, sells and learns. Landing is live in 40 languages: hespera.ai. Launch in October. The waitlist collects wishes, and the first 20 get in early.
The jump from running three stores to building a system around your own marketing workload makes the origin story interesting. Curious what people on the waitlist are asking for first.
Honestly: nothing yet. The wish field is optional and nobody has filled it in so far. The waitlist is a handful of people, and most of them I know personally. I'd rather say that than invent a pattern out of four rows.
What I do have is the thing that pushed me into building it. With three stores the marketing work was never hard, it was repetitive in one specific way: the same product had to be re-described for every channel (a post, a story, a price tag, a card in the shop, an ad), and every change to the product meant redoing all of them by hand.
So the system is built around the product record rather than around a content calendar. Change the price once and every format that shows it follows. That's my guess at what people will ask for first, but it stays a guess until someone tells me otherwise.
You've been around a lot of builds here. What would you want it to do on day one?
That’s actually a good place to be — you’re separating what you know from what you’re assuming. I’d be interested in continuing the conversation around that distinction. What’s the best email to reach you at?