Google Shopping ads are a great way to target competitors and show up on their listing whenever someone searches for them.
For this growth hack, you'll need to go to your Google Merchant Center and insert your competitor's keywords in your product feed. What's great about Google Shopping ads is that you can target brands and competitor names, which is something you wouldn't be able to do with Google Search ads.
Insert your competitor's keywords in your product title and a few times in your product description in a way that would make sense. Keep in mind that your product's price should be competitive otherwise it won't rank high in your competitor's listing.
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