December experiment for my Markdown resume builder - lifetime access

Tried something different this December.

Instead of discounts or feature pushes, I offered a simple lifetime access option for the month.

What surprised me wasn’t the revenue bump (which was nice), but why people bought.

A few folks picked it up even though they weren’t actively job hunting. One person told me they’d just started a new role, but wanted this “sorted” for the future so they wouldn’t have to think about it again.

That made me rethink a lot of assumptions I had around urgency and timing.

It seems like, at least for career tools, some people don’t buy because they need something right now, but because they want one less thing to revisit later.