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8 Comments

Decided (reluctantly) to start building in public

I'm building izer.app, a tool that helps Amazon sellers optimize their product listings.

Basically it is a SEO tool for Amazon. It's based on a competitor's tool that I've used and found very helpful.

The main reason why I've been reluctant to follow the "building in public" track is probably a well-deserved case of impostor syndrome.

I started my coding journey in January 2020, right before the SHF and I've pretty much spent every day since then taking courses and building course projects. I was at level zero when I started. I can remember trying to learn about for loops thinking, "how the F@#$ does 'i' know which array to iterate over?"

Anyway, I started learning by going through all the exercises in a book called "A Smarter Way to Learn JavaScript." After that I started taking Udemy courses and coding along with YouTube tutorials, mainly focused on JS and the MERN stack.

Last month, June, I finally felt like I had enough knowledge to actually start building something of my own.

This week I finished my MVP (emphasis on the M) and deployed it, and today I switched gears and decided to start going after actual users.

One thing I've come to realize though is that It's a lot easier for me to promote and sell other people's products. I've been in sales for most of my life, so this realization hit me hard today.

Which is why I decided to start posting my journey. Overcoming this personal limitation will be a huge victory, whether or not izer.app ever finds PMF.

So that's post #1

Hello world!

P.S. If you build in public, what benefits have you found?

P.P.S. Please check out https://izer.app and let me know if you have any feedback (positive or negative).

on July 27, 2020
  1. 1

    Taking the leap to build in public is kind of intimidating, but it's given me 1000x the exposure I'd get building quietly.

    My opinion on the app landing page:

    • I'm sure the side bar is used when you log in, but it takes up a lot of screen real estate and doesn't do much with it for non logged in users.
    • The 'hero' text could be a bit better. Optimize my Amazon listings for what?
    • The video just starts with no input - I like when videos aren't autoplay and a header above it could say something like "See how easy it is to optimze your listing" so I know what I'm seeing.

    It sounds like a really useful tool, best of luck with it :)

    1. 1

      Awesome feedback. Thanks @ndor.

      1. 1

        No problem, glad to help! It was really hard for me to get feedback on my latest project so I try to help where I can.

  2. 1

    There are plenty of founders building in the open everyday. You're not alone. Good luck with the app :)

    1. 1

      Yes, definitely a lot of founders building in public. Thank you!

    2. 1

      Not only that, some also share the entire building process on sites like Makerlog and WIP.

  3. 1

    This is a great idea @TaylorDye. I have been doing the same for Startup Sanctuary the past couple of months.

    The story of building your business is often equally as valuable as the product or service that you offer, especially in the very early stages.

    The serendipity of documenting your journey and building in the open can be hard to quantify....but you definitely increase your serendipity by doing so.

    Thus far, my content has been shared on both the Indie Hackers Twitter page (40K+ followers) and the Teachable Instagram page (40K+ followers).

    I wrote a brief post about it here.

    So I the key lesson has been to keep sharing your content and your journey.

    1. 2

      Inspiring post @gordon. Thank you!