Issue #46 of Wiser! Newsletter leads with 3 great stories;
This is a story about the growing trend for influencers to "wear" virtual clothing for promotional pieces. Say that you make greater T-Shirts in Australia and want an influencer based in New York to model them. Instead of flying the merchandise to them, you send over a virtual model of the t-shirt and the photoshoot happens in the graphic studio. This is a massive business and expect to see a lot of Metaverse-type tech hit retail sector.
Here's the thing; Substack was supposed to be a breath of fresh air in a world of ad-based business models and algorithmic amplification of fake news. But it turns out that Substack (because it is a free-to-use platform, they just take a slice of whatever you earn) has become a home for fake newsers when they get kicked off social media. The point is that Substack is a newspaper platform with the liability of an editor or proprietor (because of Section 230).
Director Quentin Tarantino was planning to tokenise iconic images from Pulp Fiction, adding exclusive benefits tied into the NFTs smart contract. But Miramax has said no-way Jose and have taken this to court. Miramax will probably win but this is being seen as a precedent-setting court case (if it gets to court) that will help to define IP and ownership when built into an NFT.
Plus a dozen otehr stories, including;
You can read the Wiser! Newsletter here
https://rickhuckstep.com/wiser46-deepfake-metaverse-substack/