Dervana Vodka - Kickstarter Campaign: Why is it failing?
https://www.kickstarter.com/projects/mazdak/dervana-vodka-for-creative-rebels
I have created a Kickstarter Campaign for my creative product, Dervana Vodka. The campaign has 10 days left on Kickstarter and I need some feedback on why my campaign is failing!
https://www.kickstarter.com/projects/mazdak/dervana-vodka-for-creative-rebels
I checked out your Kickstarter and thought it was a pretty cool idea!
Then I got to the rewards section... and (unless I'm missing something) you can't actually get any of the Vodka as a reward – just merch?
That's where you lost me... so maybe that's what others are experiencing too.
Thank you, I had a tight budget of 500 Euros and tried my best in making it as good as possible within the budget.
Kickstarter has a role about not allowing to send alcohol as reward, which things much harder in getting people excited and backing the project. I think you right, that's where I lose peoples interest in backing the project.
I thought the samething when visiting your kickstarter.
You want money for your vodka? Then give your backers the option to get the actual Vodka and not just some t-shirt,...
Kickstarter rules of not giving alcohol as reward made things so much harder. I think also t-shirts and hoodies was bad choice of reward. I should have been more creative in offering better rewards.
Looks like a great idea. How come there's no vodka as part of the rewards?
Kickstarter don't allow to give alcohol as rewards so I couldn't give the actual product as a rewards, which is a big shame :(
Most successful Kickstarter campaigns had built up a community well before they actually launched the fundraising. How big was your mailing list or existing audience?
Almost non-exciting mailing list. I focused so much in getting the campaign to look good and within my 500 Euros budget, that I totally neglected the importance of getting a big mailing list. I naively hope that my instagram account of almost 1K followers would be enough.
Well, I haven't found any information about how your product will be positioned on the market. Is this supposed to be a Premium product? If so - it's failing because you're trying to put the vodka in a (plastic?) sachets.
If it is not premium - there is no any information about the quality or any explanation about what makes your product different and unique. In other words, there is no answer on a question - "Why should I bake this project and wait months, instead of just going to near shop and buying any other alcohol?"
I didn't put that information on the campaign because I didn't think people would be interested in reading long text of information. In retrospect, you maybe right I should have included that. I wouldn't hurt.