Sometimes, people reached out, ask me to try and give feedback for their new website or app. I bet many of you experienced that too.
The thing is, when looking at a new website, I don’t know what to do, or what feedback do they need. I’d try to give feedback on how it looks, the content, and find typos. Which is not enough.
(I hesitate to invite people with no interest at all to try the product, to filter out unqualified data. I had some pretty weird experience)
When you need specific feedback, you should design a “journey”. A guide leads users to go through and try all necessary features.
For example: sign up -> activate account -> create x -> publish y -> share z.
Along with that, ask them about the experience: is it easy to do/understand, any unexpected bugs, any funny buttons, anything expected but not there, and so on.
A while ago, a friend asked me to try and give feedback on his new website. He sent me a spreadsheet, 1-column with specific tasks to do, the next column for me to answer yes/no or my experience.
With the spreadsheet, I knew what to do and was able to give specific feedback
Try it next time you need feedback.