Designers need a simpler way to register their assets. That's why I built Arkiv
Hi IH community,
Just launched Arkiv - A simple tool that creates a permanent, blockchain record of your creative work, without your files ever leaving your device. No crypto knowledge required!
I've begun to tire of the blatant plagiarism of designers' work across the social channels, so decided to do something about it.
I know there's plenty of behemoths out there like Bernstein but they're bloated and don't fit into the workflow of us designers who want a quick in and out to register their work, and protect their IP.
Thanks,
Marc
The strongest part here is not “blockchain.”
It’s instant proof of authorship without workflow drag.
That’s the actual wedge.
Most designers do not care how the record is stored.
They care whether they can prove ownership fast, quietly, and without changing how they work.
That makes “blockchain record” a backend detail.
“Protect your work before it gets copied” is the product.
Arkiv is clean enough, but it still reads more like storage than protection.
If the product leans harder into authorship / proof / IP defense, something like Vroth.com would carry more weight than Arkiv.
Thanks Aryan. So less Blockchain talk you feel?
Marc, one follow-up on the Arkiv thread because I kept thinking about the positioning problem there.
The important question is not just “less blockchain talk.”
It is whether Arkiv should be framed as storage, proof, or protection.
Those are three very different buyer perceptions.
Storage sounds passive.
Proof sounds useful.
Protection sounds urgent.
For designers, the stronger trigger is probably not “your work is recorded on-chain.” It is “you can prove authorship before someone copies or disputes it.”
I’m doing a few focused naming/positioning audits for early products where the category frame and name can materially change how buyers understand the product.
For Arkiv, I’d audit the current name, landing-page angle, blockchain-vs-protection framing, buyer trust signals, and whether the brand is strong enough if this becomes more about authorship/IP defense than archiving.
Not a long consulting thing. Just a sharp written breakdown with practical recommendations.
I’m doing a few at $99 while refining the format. If useful, connect here and I can give you a clear outside read:
https://www.linkedin.com/in/aryan-y-0163b0278/
Yes, less blockchain upfront.
Not because blockchain is irrelevant, but because it is not the reason a designer cares.
The buyer problem is not:
how is the proof stored?
It is:
can I prove this was mine before someone copies it?
So I’d lead with ownership, proof, and protection.
Blockchain should support the claim, not carry the pitch.
That is also why I’d be careful with Arkiv. It sounds like storage.
But the product is stronger if it feels like defense.
If the frame is “protect your work before it gets copied,” the name should carry more force than archive.