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Detbox - disconnect to reconnect (feedbacks)

Hello I wanted to share a fun project with you detbox.com .Despite a weird feeling of being a cliché of new boho French dad, Freddy and I (Clement)decided to take advantage of the Covid-19 confinement to launch the "DETBOX" project. An initiative to materialise disconnection at home or work. The detbox is a box designed to slide your phone into and enjoy your life. That's it,

♻️100% local, handmade and upcycled
⏱ Easy to make in ~30mn
✨Customisable design

Feedbacks will be much appreciated,

on April 22, 2020
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    Hey man, I saw you tried our tool (abtesting.ai) on your landing (dwebox.com) and even implemented the script, but then took it out. Is there any way I can help you try it out?

    We can even schedule a call and I would give you some personalized tips! :)

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    Hi Freddy,

    Ok, I see what you're going for but you need a lot of improvement around your copy/messaging.

    Quick note: The design of the site is fine. I'd maybe consider increasing the font size. It's small. Also, you have some gray font on that tan background. That also hurts legibility. Make sure it looks good on mobile.

    The copy. Let's just look at the first words you see when the page loads:

    "DETBOX: YOUR PHONE LOVER UNPLUG (IT) NOW! #STAYHOME"

    I don't know what that means. And there are no other clues as to what this is.

    Do some homework on writing great landing page headlines and I'm sure you'll come up with something. If that doesn't work, try talking to people and see what words they use around the problem. Not your product...the problem. And see what they say.

    Overall, your copy seems like you're using your words to describe a problem you see. Try to take a step back and use your customer's words to describe the problem they see.

    I could see my Mom buying your product and enforcing it on the family for diner. The headline for her would be something like "Family dinner without phones." It tips its hat to the problem and teases that this page is about creating that situation.

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      Hi @withcole thanks a lot for the feedback you've provided. It helps us a LOT ! we will adjust our message in order to be more clear with the hope your mom will buy our product.

      Thanks again,
      Regards,

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        @withcole following your comment, we've adjusted the landing page.
        Feel free to get back to us => detbox.com
        Thanks again