I have created a passwordless/biometric authentication startup OnzAuth https://tryonzauth.com targeted predominantly at developers. I want to solve the problem of the repetitive, complex, time consuming task of adding a login to a new project every time and let them focus on other more important stuff. Of coz in my pipeline, I want to do the same to Payments, Memberships, Chats etc... ultimately creating a Twilio-like service for the user-centric kind of features mentioned above. My business subscription model atm is based on no. of active users logging in, with a free tier, flat rate per month + overages charges should the number of users be exceeded.
I have some dev users from my forums/connections using it atm, but now I am trying to get some traction and revenue if possible, a Beta launch, ProductHunt launch, trying to learn some marketing, and having conflicting thoughts on the strategy so far.
One thing I realized after targeting developers is that they are usually not paying customers, the worst kind of target persona in a sense. That got me thinking, how should I position my marketing strategy?
I think my product is most suitable for these personas atm
Long term, I want it to be an enterprise product in a way if I grow big enough.
My Current Marketing ideas
Any advice on where I should really begin to target?
Developers might not pay from the beginning, but if their project grows then they'll definitely pay!
Business owners will probably be more open to paying for a product from the start, so targeting Shopify users/merchants is definitely something you should try. But the product needs to be easy to set up, and you'll have to figure out how Shopify works in the auth department. Check apps.shopify.com for any competitors.
Totally agree.
Your free tier should be big enough to let the developers start to earn enough money without paying for your service. For an example, RevenueCat starts to charge after your first $10k of revenue.