Devastating results from first paid social promotion

Hey Everyone!

As promised and in the spirit of building in public, here are the analytics from the Tik Tok promotion that I paid to do with an influencer. The post can be seen here (https://www.tiktok.com/@san.shapes/video/7034132796515896582?lang=en&is_copy_url=0&is_from_webapp=v1&sender_device=pc&sender_web_id=7034840170981557766).

Cost: roughly $1000
Impressions: 2k
Comments: 14
Likes: 49
Shares: 11
Users acquired: 0

Yup, you read that right! Zero net new users from this campaign. So bummed! I definitely thought this would have done way better. I riffed with a lot of people on twitter who think that it was the content itself. A testament to how little I know about this because I thought the post was great. In any case, I am going to pivot a bit and shift to FB/IG ads. Working now to find a social media manager willing to work hourly. If you or someone you know is interested hit me up in the comments!