Aug 1st I started allowing companies to advertise on my site selectsoftwarereviews.com, and I'm happy to say we did over $1k in month one! My goal is to double revenues in Sept and be ramen profitable by November.
Congrats!
That is a very good concept of starting with one category and then growing later on.
I have worked in a similar domain for a large company and I can tell you that you can grow really big if you focus on cheap customer acquisition strategies and can negotiate better margins from software providers.
What acquisition channels worked for you?
What do you mean by negotiate better margins from software providers?
The acquisition channel was plain old SEO. We tried all channels but SEO gave the best return on investment on a long term horizon.