🎯Did you know about these 16 SEO Trends to Look Out for in 2023?
We'll cover a few in this post.
đź“ŚCheck all of them and grab some for your projects here https://bityl.co/GxfJ
đź“ŤCore Web Vitals Are Necessary Metrics
These metrics help provide Google with valuable data regarding user experience on your website:
â–Ş First Contentful Paint (FCP)
â–Ş First Input Delay (FID)
â–Ş Largest Contentful Paint (LCP)
â–Ş Cumulative Layout Shift (CLS)
đź“ŤOnline Shopping
â–Ş Consumers have increasingly been going online to make purchases. The COVID-19 pandemic only seemed to accelerate the process. According to Statista, for 2021, e-commerce businesses accounted for nearly 19% of total global retail sales. For 2023, that number is projected to rise to 20.8%.
▪ What’s this have to do with SEO? Well, Google has been updating its platform to accommodate growth and improve the online shopping experience. They have made it free for businesses to sell directly through their service and implemented new technologies and tools.
đź“ŤFeatured Snippets
▪ It wasn’t that long ago that featured snippets were thought of as mostly a novelty. Today, the importance of the featured snippet is rising to the top of most SERPs. You will notice them at the top of the results pages, especially when asking a question on Google.
đź“ŤInfluencers and SEO
â–Ş As social media usage continues to grow, influencer marketing is something businesses ignore at their peril. According to a report, it was found that business were expected to spend over 16 billion dollars on influencer marketing for the year 2022. The graph below depicts an exponential rise of influencer marketing sector.
đź“ŤMobile Users Are a Growing Majority
â–Ş Mobile users are becoming increasingly more significant to all things on the world wide web. Statistics from 2021 show there are currently 4.67 billion internet users that make up nearly 60% of global internet traffic.
For a quick mobile-friendly check, you refer to Core Web Vitals for mobile performance baselines. Additionally, remember to build a strategy that leverages Google’s featured snippets.
đź“ŤVideo Content Marketing is Mandatory
â–Ş Video continues to become an integral part of any content marketing strategy. Consumers are looking for online videos as part of their product search. If you have quality video content, it also means visitors will spend more time on your website.
You can leverage video content as part of your SEO strategy for 2023. Two areas where you can appeal to Google’s indexing are clip markups and seek markups. Clip markups let you highlight key sections of any videos. Instead of only time-stamping videos, you can label each section.
