Did you study the competition before designing your product?
They say that entering a crowded marketplace is a good idea because you know there's demand. The key is to be a better solution for some specific segment of the market than the competition.
Who here followed this strategy and used established competitors' products to guide their own product development?
I'd love to hear from you. 🙏🏻
Please drop a link to your product and tell us how you designed it to best the competition.
Thanks @dking,
We took the approach of studying and learning from the competition. Our thought was, why reinvent the wheel when it's already been invented?
We're working on SimpleTour, a tool that lets you build interactive product walkthroughs right on your site. The goal is to onboard and retain users while reducing time spent on support inquiries.
To differ from the competitors we're offering a less-busy (and cheaper) alternative to the Digital Adoption Platform tools currently out there. Examples are WalkMe, Pendo, or WhatFix.
Right now, we need users to give us feedback on the product in its current state. Check out our demo here and sign up for a trial here.
Cheers,
Griffin
I just started building something for myself without looking at the competition, really. It was just fun for me to build something. 🤷🏻♂️
Hi @dking. It is worthwhile exploring what a competitor's product is not doing, and/or not doing well. The aim is to find the niche, if there is one, and/or if there is a better product/service to be made. Also, worth looking at is how they have reached their customers, and if and how you can do this better as well. They have already validated for you that there is a market.