Difference Between OTT And CTV?

OTT
Some of the most popular OTT content players include Netflix and Amazon Prime Video.
OTT includes digital content that can be delivered via CTV devices but vice-versa is not possible.
The video content on OTT is skippable.
OTT content can be viewed on any device like smartphones, laptops, desktops, etc.

CTV
Some of the most commonly used CTV devices include smart-TVs, gaming consoles, fire sticks, etc.
CTV is the online content being streamed on any device having an IP.
The video content on CTV is non-skippable.
CTV devices are specific like smart TVs, IPTV, etc. You can stream OTT content with the help of the internet on CTV devices.

Explore more: https://blog.vplayed.com/connected-tv-vs-ott-tv/