Different but is it right?
Product pivoted from the "ideal" productivity app to being the "Udemy of Todoist" with the theme of "achieve your dreams". Is this the way to go? Is this layout a good approach to this way? What would be better? What content should be removed, what should be added? Early days.
www.dreamifyer.com (yes this spelling).
Hmm, I'm not sure what "achieve your dreams" means. It's super vague. Most people will bounce if you tell them something that vague. You should instead clearly state what this is, who it's for, and specifically how it helps them. The only time you can afford to be super vague is when your product is already well-known and understood.
Secondly, go talk to potential customers! Who's your ideal user? Where do they hang out? What problem of theirs do you hope to solve? What evidence do you have that they're willing to pay to have that problem solved? Etc. If you don't have the answers to these questions, I'd stop everything and try to find out. Nobody here can tell you what the "right way to go" is, as we're not your customers, and even if we were, that big picture stuff is something you have to figure out as the founder.
Finally, design is tricky. In my experience, there are two approaches worth taking:
Option one is to try to become a design expert. You'll have to continually practice by reading about design, and by making many dozens of ugly websites over and over until you start making decent-looking stuff. It takes months if not years.
Option two is to just keep things simple and focus on your strengths.
I recommend option two.
In your case, you're probably spending many hours tweaking your design, building it yourself, and trying to be creative. Why? Go out and find a great landing page template that some professional put a lifetime of work into perfecting, and use that, and save yourself hundreds of hours that you can now spend on more important things. Stand on the shoulders of giants!
Thanks for your great feed back! Vagueness is a problem. The app landing page used to be feature and solution specific but there were too many small features/advantages/solutions which combined to differentiate the product. It was named "deeptodo" to show that it was a productivity app with unlimited levels. However people ran away at the mention of "yet another to-do list app". They also said there was too much to read and it was too technical.
The intent of the new theme/changes was to create emotional appeal and be less technical and more solutions focused. Whilst it got a better response people say it's still too long. I might make really targeted landing pages for different people focused on specific problems/dreams/goals and go with what works.
The hardest thing is finding out who the ideal user is, some people have said university students. Getting a balance between being simple, specific, emotional and showing competitive advantages is a challenge. Especially when the app is quite general and is a heavy use product for working on large problems. It's much more useful on desktop then on phones and people have used it for much longer on Desktop.