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Difficulty finding purpose?

Hi guys. So, over the years, I've tried to build many things and most fizzle out a bit due to a degrading interesting in a project idea over time. I've gotten to a place where I idolize business owners but lack any real feelings of purpose to work tirelessly in a single direction and create a business of my own. I think building a business requires an immense amount of purpose and motivation to really create anything of value in this world. Where do you all get that energy, motivation, and focus to work on a project through success?

Any words of wisdom from you hackers who have struggled with a similar conundrum?

on June 7, 2022
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    I've worked independently as a researcher and designer for 9 years, and I've run a small business incubator in Maine for the past four years.

    The thing that seems to keep founders most motivated (and this applies to me, too) is caring about the customer they're serving. So often, the solution you're building will change significantly over time (especially after the year you mention). But, the customer (and the market you're part of) is most likely to stay constant over time (especially as you build relationships with the people you're serving).

    So, for me as an example, I taught a college class to help students learn how to prototype their ideas (which led me to do this work within the greater community). I had long focused on customer research and prototyping, but I hadn't worked a lot with early-stage founders. I was immediately drawn to this group of customers, and I began building solutions to help them.

    Those solutions have changed significantly over time (as well as the business model I earn income from), but the early-stage founder has remained constant. Many years have given me a deep understanding of the people I'm serving, what they want to accomplish, and how they can best accomplish it. And because I care about the customer I'm serving, I'm happy to stick with it (through the inevitable highs and lows of ownership).

    Is there a particular customer you care about serving? (Sometimes this customer segment is you yourself.)