
If you have an Instagram Business account then you get access to all sorts of statistics on your content and growth.
It’s built right into the Instagram app and it tracks tons of things for you such as views, likes, comments, reach, shares, and much more.
When you start to dig in, it can be quite overwhelming. 😳
Instagram gives you all the numbers but how do you really understand how successful your posts are?
If you’re focused on organic growth using Instagram in 2021, then you shouldn’t be tracking likes or comments as a metric of success. 👎
Fortunately, there’s a single metric that measures your growth potential on each post and makes it easier to understand your path to success.
The percentage of Instagram accounts that viewed your post but don’t follow you.
Let’s dive into why it’s so important, where to see it on your posts, and learn how to use it to grow your Instagram. 👈