Discuss feedback for our landing page? Observability for microservices

TL;DR ⭐️

1. Simply state the purpose of the product
2. What are the benefits?
3. Push the visitor toward contacting the team

POSITIONING 🎯

Clarity
I do not understand the offering. I'm moderately technical and understand traffic, domains, hosting, and Edge but I am unsure what a Traffic Engine is supposed to do. Is it all about visitor traffic? Is it asset requests? The right target audience may understand it immediately.

Validation

• The text copy speaks to what the product offers (features) but not the benefit customers will receive.
• I would be interested to know who the competitors are.

MUST HAVES 🎉

• Screenshots screenshots screenshots! Real application screenshots are more valuable than icons and illustrations.
• You need 2 Call-to-actions I imagine:
  1. Primary Button: "Get started - BETA"
  2. Secondary Button: "Schedule a demo"
• Pricing must be shown, even if you haven't nailed down the exact price yet.
• Testimonials. Get these are soon as possible
• Team. Who are the humans behind ShowOwl
• Contact. Have a dedicated Contact page with a full form (not mailto links)

DESIGN 🎨

• The design is good enough. It looks fairly cookie-cutter from a template but it works.
• More "whitespace" and padding is needed to give the content room to breathe

Does that help?

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