Distribution is the name of the game

"Everyone can write something, but getting distribution is what it is all about," said the awesome CEO of one of our leading clients.

Check this out.

Every day I meet with prospects.

They come to me with tons of thought leadership content.

"Omri, what do you think about these bylines?" they ask.

And more often than not, I tell them it is great.

Then, I ask them: "where has it been published?"

"It hasn't," they respond.

Do you understand?

In-house marketing teams have about three in house content writers.

They spend hours and hours on really great quality content.

But they are not able to do anything with it.

Why?

Because outside of their social media channels, they don't have any distribution.

They treat the distribution as an afterthought.

Dear ladies and Gents, distribution in today's marketing landscape is 90% of the work.

For every piece of content, you should have 6X the distribution plan for it.

Distribution is in the name of the game.

Do you agree?