Do bloggers repurpose content to share on social media?

I'd be open to repurposing interesting excerpts from my blog post on, say, Twitter. I think the main question to ask is: How are these picture quotes going to help the blogger? Where will he post them? Will he get any traffic?

Maybe do a case study where you "prove" that with 10 days of re-purposing 5 blog posts, people get X more engagement on Twitter/Facebook. Connect the product to something people care about.

Hey David, funny enough I'm creating something kindaaaaa similar. Spread is my content repurposing tool. One feature Spread has is repurposing blog posts into Twitter threads.

I'm not sure if this will help you or not, but that is our least popular repurposing feature that Spread helps with (out of three).

I don't know how much of a market there is for repurposing content, but we have over 450+ beta signups.

Keep us updated with your progress and findings though!!!

I suspect it depends on the niche. I blog about home education, and Instagram and Facebook are the main audience drivers (Pinterest should be too but I haven’t got into that yet; Twitter isn’t really used). After publishing a post I will go and add ‘something’ to Instagram (which auto posts to fb) about it. Usually that involves taking the featured photo and writing a new bit of copy that includes a bit of the post, and some ‘read more on the blog’ blurb. I don’t know if picture quotes would work, usually the blog post is more long form (otherwise I would just post direct on IG and not blog in the first place). But some sort of automated ‘take this post and promote it on social’ would certainly be useful, likely it would need editing first still. (Also, there are things like Tailwind, buffer etc that do similar things, you could check out for ideas).

I have been developing/writing content for my websites / blogs for 12+ years, I don't recall anytime where I thought a quote image would be compelling or impactful.

Suspect it depends on what your site writes about and/or if you're trying to promote a product, service, or a personal brand.

Also, it really depends on the audience, and what they would find helpful. It's all about the audience, and not the publisher. If you're Gary V., then quotes would likely work. If you're an unknown, than likely not.

The only way to know is to test and see what the engagement is on different types of content.

I generally like to produce content that provokes (or is intended to provoke) some reaction. Ask a question, show something that could connect emotionally, etc.

You never know until you test -- and even then, you don't really know if it's repeatable.