The MVP for my skin care webapp had a moderate initial traction.
The features are minimal so the user retention is low and user acquisition is not great either.
I've tried some marketing channels and I think content marketing and SEO, combined with email marketing will be the most effective channel.
I'm a little overwhelmed by the work required, but I think I need to make my website into a community/social media site similar to Indiehackers, r/SkincareAddiction on Reddit, or Sephora community.
Here's my conundrum:
For content marketing, I'm thinking about writing and publishing medium~high quality blog articles once a month or so. This is going to take a lot of time and money from me since I will need to hire a good skin care content writer to brainstorm and proofread my articles, on top of the engineering work to set up blogs on my website.
However, as I said, I'm going to build social media features, and hopefully a lot of skin care enthusiasts will post on my website and user-generated contents will become the main component of the content marketing and SEO for my website.
I'm not sure whether I should just focus on building the social media features, or build social media while also writing blog articles.
I have a lot of other features to build, and my time estimate for building the social media features alone is 3~4 months. With other features, it'll be 6~7 months.
If I build those other features and social media features + write blog articles, it's going to take 9~10 months and more money.
Few pros of writing blog articles:
Few cons of writing blog articles:
Hei @Eric. I think concerning the code you should do as least as possible for your mvp. For exemple,you may build a social media platform and no-one used it. And also it seems like you are not a skincare professional. I think it could be a great idea to have someone in the domain as cofounder. For the blog even with WordPress you can do something really quickly. You will make it better as long as the platform evolve and you get users feedback
Why do you need to "build the blog infrastructure", you're just getting started don't overengineer everything!
Use any blog platform like Wordpress, Ghost or a GoHugo and start from that.
Then, recycle ALL your posts into social media post (twitter threads, linkedin articles…). Again, don't overthink it. Try to be consistent, not perfect!