How to brainstorm great business ideas
Founders, this is just a friendly reminder to do fewer things.
When I started Indie Hackers. I was doing one thing and one thing only: interviews. The scope was tiny.
As a result, I could do a really good job, because that's where 100% of my energy went. I had no other distractions or responsibilities. I had all the time in the world to iterate on the design, the questions, the guests, etc. Other interview websites couldn't compete, because their founders were distracted.
Nowadays, the scope of IH has expanded massively. It's harder to keep up. If I'm focusing on the podcast, it means I'm neglecting coding the website, posting on the forum, iterating on the interviews, responding to emails, tweeting, etc. I like to think I do a decent job, but it's impossible to do the best job.
There will always be the temptation to expand your scope. And I don't mean to imply that you never should. Sometimes it's the best option. I'm glad I decided to start the podcast and the forum. I'd do it again, especially knowing I'd eventually find some amazing people to help me out.
But in the earliest of early days, it's almost always the wrong choice.
It's tempting to think you should be on YouTube and Twitter and Facebook and doing SEO and everything else. It's tempting to think you need to add features X, Y, Z, and A, B, and C. You will hear from every book and every corner of the web that you're not doing enough things.
They're usually wrong. You're probably doing too many things already.
The world is already full of billions of videos, books, movies, stores, websites, apps, and product features. That's more than anyone has time to consume, and most of it is mediocre. People aren't craving more mediocre things. What they want is a small number of really great things. Producing great things requires focus. Focus means saying no to good things, because they get in the way of doing great things.
Do less, so you can do it better!