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14 Comments

Do not listen to folks who tell you to remove the sign-up required

Out of the very few I've reached out as of now... had 2 users tell me to remove sign-up to try the app, because they want to try my app without signing up first.

Don't listen to them.

You need to make it a signup required.

Folks who do not want to signup to test your product are the ones you shouldn't be attracting anyway.

Are they so skeptical to give their email? Are they so lazy to enter their details?(which btw, can be auto-filled in a single-click)

The ones who really want to try / buy your product will not mind signing up anyway.

They would actually want to signup and would give their real email so they can get more out of our solution.

on May 23, 2021
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    I disagree.

    There are many cases where user just want to know what a product looks like before they give their email and other details.

    I didn't force users to sigup on Watermark.ink and I still have paid users.

    1. 2

      I disagree to your disagreeing :D

      Having my app available for free for a looong time, not requiring email sign up, I've had quite a few users being downright disrespectful, complaining about stuff and not replying back once I would reply. And the list goes on.

      I've stopped that about 2 weeks ago, and WILL NEVER EVER EVER go back to allowing people to test without entering their email.

      Basically you want to test something I've poured my soul into for the last 3 years, and you're not even willing to provide me with an email? No thanks, my app is not for you.

    2. 1

      I've checked your site. I think it depends... There indeed are tons of products that give their solution for free without signup.

      My point was about keeping signup-wall, so to attract the customers that WANT your product so bad, that they won't mind signing up.

      EDIT: While it indeed reduces the friction, you'll invite a lot of folks who "free-ride" for these free, no-signup solutions. The ones who are ready pay, will signup either way.

      1. 1

        Is it possible for you to split the difference? I let people demo SongRender with no signup and no restrictions… until they want to render a video. At that point they have to create an account.

        In terms of percentage, the demo is ~2x as effective at driving video renders and ~3x as effective at driving purchases as the normal signup process. On the other hand, in terms of raw numbers it drives only ~10% of conversions from new users. YMMV.

  2. 1

    I disagree. An email address is a valuable piece of data and many users are more sceptical of giving it away withing a valid reason. Laziness has nothing to do with it.

    Assuming your users are lazy for not signing up right away is pretty assumptive. You have already decided what works for you here, so you do you bud. But for anyone who is interested, my advice after 10 years building product is give your users reason TO sign up, and then ask for something in return.

  3. 1

    email's are more important than you present here,sorry.

    the problem here are dark patterns.

    If I sign up to try your product I expect a delete account buton, which many companies are lacking, even known ones.

    that's what puts me back to try stuff, because startups are tooo worried on collecting emails but don't think on users privacy.

    so no, you won't get my email unless you mention or I am aware that I can delete my account.

  4. 1

    totally agree I gladly sign up if I want to try out a product and end up buying if the product is good. I also gladly fill out Typeform surveys in order to try out a product. You don't want or need clients that cannot even be bothered to sign up in order to try your service. However recently I have seen some SAAS owners add "you have to book a consultation" in order to try something. Of course, they need to convert people into buyers, but it is a potential waste of time - it feels like you wanting to try on a pair of jeans but before the sales rep. spends 30 min talking about the superior quality only to find that they don't fit :) Particularly long-winded reply :) I say go for the signup but perhaps leave out other trendy tricks which might end up being futile ;)

  5. 1

    Good point! 👍

  6. 0

    What you mean by remove signup? Are you referring to social signup?

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      Some users are telling me they don't want to do account signup. It can be anything email or social. But they don't want to signup itself.

      They want to go straight to the product

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    This comment was deleted 5 years ago

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    This comment was deleted 4 years ago

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      Think it happens but mostly if you're dealing with less early adopter type people.

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      It seems they want to try out the product without a signup to see the features, and then maybe signup if they really like it

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        This comment was deleted 4 years ago

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          The way to usually address this is to add a small demo with some sample data. That data is populated in a way that makes the account not needed for their demo session. At least that's what I've seen.

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          It can work -- my app was like that for a long time. But I've learned the hard way it's not a good idea.
          Long story short, if the people trying your app/site can't be bothered to spend 10 seconds to enter their email, how will they actually pay for the product?